Target’s limited-edition collections and designer partnerships always leave us wanting more. So when the Shop TODAY team heard that the retailer was serving up not just one but four lifestyle collections with author, actress and TikTok sensation Tabitha Brown, we couldn’t wait to get a sneak peek.
The first drop in Brown’s series of Target collections hits the physical and virtual Target shelves on June 11. We chatted with the social media personality to learn more about the inspiration behind the collection, her style philosophy and more.
Tabitha Brown Target collection
The new line features more than 75 items, including clothing, swimwear and accessories, and the items range from $10 to $44, with most items ringing in at under $30. Keeping things at a budget-friendly price point was important for Brown.
“I know my fanbase,” she told us. “I know they are working women, they are moms and stay-at-home moms. They are small business owners. I wanted everybody to be able to afford the collection. It doesn’t cost a lot of money to look good.”
Brown said she designed her entire collection to make women feel “confident and comfortable.” “If you’re not comfortable it takes away your confidence,” she said. She said that adding pockets and using breathable materials were two priorities for her. “I wanted to make sure everything had a little elastic at the waist because I love to eat!” the foodie and vegan chef said.
After being stuck at home for the better part of two years, Brown was inspired to incorporate plenty of bold colors into her designs. “This summer, people are finally getting out of their homes again. What better way to begin summer 2022 than with fun colors?” she said. “I’m all about dressing for how I feel. My mom taught me that.”
Her inaugural collection also includes a plethora of fun patterns. “I don’t wear black often but I love a polka dot!” she said. Flirty fruit prints appear in the cheerful lineup, and Brown is particularly fond of one green and orange cheetah print. “It’s so fun and different,” she said. “I love a pattern!”
If you end up falling in love with Brown’s first collection (how could you not?), you’ll be happy to know that there are three more planned for the next year. In addition to apparel and accessories, she’ll be releasing several other lifestyle items, including home and office, food and kitchenware and entertaining must-haves.
“At Target, bringing joy to our guests is at the heart of everything we do,” Jill Sando, Target’s executive vice president and chief merchandising officer, said in a statement. the perfect partner to help Target continue providing inspirational, inclusive and affordable style for all.”
“We’ve had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited time collections that we know the guests will love.”
Target sent members of the Shop TODAY team some items from the collection ahead of its release. Here, you can shop some of those picks.
Tabitha Brown Sleeveless Tie-Front Midi Dress
For weddings, outdoor dinner parties and other summer soirees, this colorful dress is the perfect pick. It features a flattering v-neck silhouette and even has side pockets where you can stash your keys or phone.
Tabitha Brown Floral Halter Neck Bikini Top
Tabitha Brown Floral Mid-Waist Cutout Bikini Bottom
Go bold at the beach this summer in this vibrant floral-print bikini. You can grab both items in the set for a complete look or mix and match with other neutral bottoms and tops in your swimsuit collection. The suit is made with a lightweight fabric that is said to be stretchy and fully lined to help you feel comfortable and confident.
Tabitha Brown Floral Print Maxi Skirt
Talk about a summer wardrobe staple! You can wear this breezy maxi skirt with the above bikini (or any suit really) to the beach as a cover-up. Then, when it’s time to head to dinner, you can throw on a blouse and you’ll have an elegant restaurant-ready look.
Tabitha Brown Leopard Print Shorts
Take a walk on the wild side in this fun top. Perfect for anyone who wants to try to embrace the maximalist fashion trend, you can play up the eccentric vibe with some bold accessories or let them stand out with a white tee and sneakers.
Tabitha Brown Leopard Orange Print Button-Down Shirt
If you practically live in shorts during the summer, you know that finding a comfy pair is critical. This high-rise option is made from a soft linen material to keep you feeling comfortable. We definitely recommend grabbing the above top and wearing the two options as a matching set!
Tabitha Brown Oversized Geometric Colorblock Sunglasses
While we love the stylish touch that a pair of sunnies can add to any outfit, we also want them to do what they’re made for — protecting your eyes from the sun. Thankfully, these ones are not just cute, but they also are said to offer the maximum UV protection to block blocks 99 to 100 percent of UV light.
Tabitha Brown Puff Sleeve One-Piece Swimsuit
Whoever said that you can’t mix prints obviously hasn’t seen this swimsuit. The one-piece suit is a seriously fashionable choice, with its puffed sleeves, cutout design and mixed polka dot and striped patterns.
Tabitha Brown Polka Dot Midi Skirt
Bring a retro feel to your wardrobe with this polka dot midi skirt. While you can pair it with the above swimsuit, we also love the idea of wearing it with a button-down and some colorful accessories.
Tabitha Brown Woven Circular Drop Earrings
Add a pop of color to your look with these drop earrings. According to Target they’re made with a nickel-free metal, so they’re suitable for those with sensitive skin.
Tabitha Brown Colorblock Puff Sleeve One-Piece Swimsuit
Ready to rock something bold at the beach? We have set our eyes on this color-blocked one-piece. The puffed sleeves are fun and flirty, and the built-in cups provide extra coverage.
Tabitha Brown Botanical Cover-Up Pants
Stylish, lightweight and comfortable (they have an elastic waistband!), these pants will check all your boxes for summer. While they’re technically made to be worn as a cover-up, we don’t blame you if end up wanting to wear them everywhere.
Tabitha Brown Abstract Lemon Print Embroidered Clutch
No outfit is complete without a bag! And this one features a fun lemon and floral design that makes it feel perfect for summer. It has a detachable wrist strap, so you can switch up the way that you carry it.
For more stories like this, check out:
Subscribe to our Stuff We Love and One Great Find newsletters, and download our TODAY app to discover deals, shopping tips, budget-friendly product recommendations and more!