Creative, curious, pensive, reflective, and surrounded by beauty, that’s the enduring image of the fashion photographer. He’s a man about town, an aesthete, a predictor of the zeitgeist, and invited to all the parties. He’s also the epitome of all-occasion dressing. And Zegna’s new collection, which is built around a new concept of masculinity, free from preconceptions and superstructures, encapsulates that snapshot of an archetype.
The collection focuses on removing the barriers between dressing for different occasions, from work to leisure time. Even luxury pieces have adapted to new needs by incorporating leisurewear functionality. This is how you create high-quality tailored hybrid garments that are created, designed to be worn 24/7. They’re perfectly suitable for the dynamic life of a fashion photographer, whose on-the-go lifestyle is the inspiration for this shoot for Zegna’s new collection.
Inspiration lives among all aspects of daily life. And the job of the photographer is to capture it in his singular vision. To keep a curious gaze on the surrounding world, his routine is never too static. Art and design exhibitions, buzzing new restaurants and outdoor walks to people-watch and examine the changing light of day are just a few of the tricks up their sleeve. This is how his eye is kept trained, and how his mind remains receptive to new ideas to enrich every photo. To keep up with this dynamic work that combines concentration and leisure, the perfect balance begins with the shoes.
Here, Zegna’s Triple Stitch sneakers come into play. With a relaxed yet elegant look the style combines the comfort of a sports shoe with the versatility of a more formal shoe. Crafted from exquisite materials–textured leather, durable canvas, the softest suede–the flexible structure and the lightweight rubber sole make the Triple Stitch sneakers suitable for a long day of walking, as well as formal occasions.
Camera in hand, it’s time to shoot. The photographer arranges each scene to an idyllic setting for each shot, subject, and moment. He curates the lighting, color combinations, objects, and backdrops. Every detail is meticulously crafted to capture his inspiration. After a first phase of creative chaos, positions are taken and silence falls on set as shooting begins. As ever, the photographer’s work is a dynamic one, as is his clothing.
Zegna’s Overshirt in linen twill is an expression of the brand’s innovative ‘Luxury Leisurewear’ style. An ideal alternative to the classic blazer, it is a visual representation of a brand that has been dressing men for 110 years, while being inventively modern. It can be worn from morning to evening and for any occasion. The oversized fit feels contemporary and relaxed, while the shirt collar and cuffs add structure and elegance. In the Overshirt, the timeless aesthetic of a classic blazer is deconstructed and reinterpreted, to give voice to a new style philosophy that combines excellence, quality, modernity and comfort.