What is Waterless Beauty? | Marie Claire

Once upon a time, water took the top spot in nearly all beauty formulas. Whether the product in question was designed for skin, hair, or makeup, it didn’t matter— good old H2O was the first component on the ingredient list, where it was beloved for its user-friendly emulsions, non-sticky finish, and satisfying suds.

But the tides have turned. Brands are delivering creating products without water and relying instead on butters and oils to results. This shift has a ton of eco-potential, cutting back on waste, and—of course—water itself.